Take Five Café Rebranding

Vancouver, British Columbia

Completed at McFarlane Green Biggar Architecture + Design

2010

When MGB was retained by Take Five Café to design a new coffee kiosk in Richmond Centre, an ensuing discussion as to how best relate the coffee company’s brand to the new design led to a complete redesign. In collaboration with Michelle Biggar and Josie Grant, we developed a new visual identity system that was applied to a wide spectrum of materials from cups to coffee bags to signage and advertising. The new identity seeks to emphasize Take Five’s dedication to quality roasting techniques through the use of timeless modern typography and bold, solid colour.

Credits

The principal in charge was Michelle Biggar. The kiosk was designed by Josie Grant and built by Boffo Construction Group. Photographs of the kiosk by Kevin Kong.